PORTFOLIO

Work built to be referenced, not filed away.

A selection of the strategy and literature we've built across industries — anonymised here, detailed in full when we talk. Every project below started the same way every project does: understanding what the business actually needed to say.

Investor Materials

FinTech — Series B Raise

A growth-stage FinTech preparing for a Series B raise needed its financial story translated into a narrative investors could follow in one sitting. We restructured the pitch deck around three proof points and wrote the investor memorandum that now anchors every funding conversation.

  • Investor Memorandum
  • Pitch Deck
  • Board Presentation

Corporate Profile

Healthcare Group — Four Service Lines

A regional healthcare group operating under one name across four service lines had no single document explaining what tied them together. We wrote the corporate profile and capability statement that now opens every partnership conversation.

  • Corporate Profile
  • Capability Statement

Website & Voice

D2C Wellness — Site Relaunch

A direct-to-consumer wellness brand had grown faster than its website copy could keep up with. We rebuilt the site's messaging from the homepage down and documented the tone of voice guide their in-house team still writes from today.

  • Homepage & Site Copy
  • Tone of Voice Guide
  • Tagline & Positioning

Social Narratives

B2B SaaS — Platform Realignment

A B2B SaaS company sounded like five different companies across five platforms. We wrote a single caption voice guide and rebuilt every bio so the brand sounds like one person, wherever someone meets it first.

  • Bio & About Copy
  • Caption Voice Guide
  • Content Pillars

Brand Literature

Manufacturing — Second Generation

A family-owned manufacturing business expanding past its founding generation needed its culture written down before it could be handed down. We built the brand book and internal culture deck now used in every onboarding.

  • Brand Book
  • Internal Culture Deck

Messaging Framework

Holding Group — Five Entities

A holding group with five distinct entities had no shared language between them. We built the messaging house and stakeholder communication kit that now aligns how every entity talks about the group.

  • Messaging House
  • Stakeholder Communication Kit
It's rarely the most exciting deliverable a brand invests in. It's almost always the one that makes every deliverable after it faster, cheaper, and more consistent to produce.
From The Power of Brand Literature

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